TikTok has become one of the leading media apps in the world, and being famous on TikTok is the holy grail for most media app users. This fame, however, is not so easy to achieve.
There are a lot of things you need to master, and one of them is knowing the right time to post your content. Posting content at the right time on TikTok is essential and religiously following schedule is one of the things that can catapult you to TikTok fame. It is also the secret that can help you to hold onto said TikTok fame once you achieve it!
Why Is It Important to Find the Best Time to Post on TikTok?
Getting a video to trend on TikTok depends on a large cocktail of factors, and the key amongst them is choosing the best time to post on TikTok.
Wondering why? Well, TikTok is used by over 800 million people from over a hundred countries monthly. This means that, amongst these users, there are people from different countries, with different languages, different cultures, and, most importantly, different time zones.
The thing with language and culture as barriers is that they can easily be broken. As long as your content is entertaining, it can easily transcend these barriers. With timezones, it is not that easy because if people do not get a chance to view your content, they are not going to get a chance to engage with it or, ultimately, enjoy it.
TikTok refreshes regularly, and unless your video is trending, it can appear on someone’s timeline once. The fact that your video can only appear on someone’s timeline once means you have to make the best out of that one opportunity.
The best way to make sure you get the best out of this one chance is to make sure that they see it, and this means posting your content during a timeframe where most of your followers have a higher chance of coming across your video.
Posting your content at the best time on TikTok means your video has a higher probability of reaching a bigger audience. The bigger the audience you reach, the more likely it is for your video will go viral.
Posting your content at the right time on TikTok gives you a chance to reach a bigger audience, which in turn gives your videos a higher chance of going viral. This also ensures that your followers never miss a video and can watch your content without having to search for it in TikTok’s sea of content.
What Is the Best Time to Post on TikTok?
After establishing the importance of why choosing the best time to post is an essential part of gaining TikTok success, we must discuss the best time to post. Choosing the best time to post on TikTok is by no way an easy task, but it can be done.
Imagine that your audience is composed of people from over half-a-dozen different countries. With this in mind, the best time to post is a period when they are most likely to be awake. This is because if they are awake, there is a higher chance of them getting to see and interact with your video.
There isn’t a rigid timeframe that we can say is perfect. Rather through a study, we have come up with some periods that vary with specific days that will give you the best response if you post your video during that time frame.
Some of the things that were considered, during the study and that you should also consider when choosing your own “best time” to come up with the best time to post on TikTok include:
1. Where Most of Your Audience Is Located
This is one of the most important things when deciding the best time to post on TikTok. TikTok has millions of users, and a huge chunk of these users are from Asia. 150 million TikTok users are in China, and this means among your audience, there are bound to be a lot of people from this part of this world, and it is something you have to put into consideration.
Knowing the origins of your audience helps in making this decision, and TikTok allows you to view where most of your audience comes from.
Switching to a pro account allows you to view analytics on your account, which includes the regions where some of your followers come from.
To switch to a pro account, you just press the three dots on your screen and press switch to a pro account. Once this is done, (might take a couple of minutes), scroll through the options, and select analytics to view your account stats.
2. The Demography of Your Audience
The beauty of TikTok is that it has comprehensive analytics. The best thing about analytics as it offers a comprehensive report on your audience. TikTok analytics gives you the option to view the gender of your audience and the regions where most of your viewers are from.
This knowledge is crucial in deciding on the best time to post your videos. Knowing the demography makes it easier to tailor your schedule according to the demography information get from TikTok analytics.
Based on the information above, other surveys we undertook, and some done by other entities, we came up with a timesheet that might get you the best response if you post your videos according to them.
|Monday||6 am to 10 am|
|Tuesday||2 am to 4 am|
|Wednesday||10 pm to 11 pm|
|Thursday||6 pm to 7 pm|
|Friday||1pm to 3pm|
|Saturday||7 pm to 8 pm|
|Sunday||7 am to 8 am|
These times are the best times to post on TikTok, and once you religiously follow these guidelines, you are most probably going to get pleasing results. It is crucial to also try and tailor these guidelines to your audience.
Audiences are not generally the same. These guidelines can be closely tailored to your specific audience to get the best results.
What Are the Best Days to Post on TikTok?
TikTok is a high traffic media app, and this means there is a lot of content being pumped out every second. Choosing specific times is important, but overall you can choose a day where there is most traffic.
According to our research, coupled with information from other experts, we came up with some days that record the highest traffic on TikTok, and the days that stand out are Saturdays, Sundays, and Tuesday.
1. Saturdays and Sundays
Saturdays and Sundays are high traffic days, and posting these days give your video a chance to reach as many people as possible. Most people do not go to work during the weekend, and they probably have a lot of time to use TikTok.
This means that there a lot of time frames to enable you to chose a period that is easily compatible with you. Most influencers tend to post on Sundays, and this is mainly because it works. Following this script might be a very good idea.
Tuesday is probably one of the best days to post videos during the week. Apart from Saturdays and Saturdays, Tuesday is the next big thing, and if you feel your audience is most active during the week, Tuesday is the day for you.
Tuesday has very high volumes of traffic compared to all the other days during the week, especially between 9 am to 11 am. Sticking to these days and the timelines posted above are most likely going to give your video a better chance to trend and eventually go viral.
When Does ‘Posting on Time’ Not Work on TikTok?
Posting on TikTok is a very important aspect when it comes to gaining TikTok fame. There are, however, some instances where, as important as posting time is, it might not get you the response that you are hoping to get.
Some of the instances, where posting on the best time on TikTok might not get you the perfect response are:
1. When Your Content Is Not Time-Sensitive
This is particularly one of the reasons that might result in you not getting the desired response. Some content is not time-sensitive, and even though you post it during the desired time, you might not get a desirable response. There is very time-sensitive content, which includes trending topics and hashtags. These two are very time-sensitive.
If your content is not related to these two and other time-sensitive videos, the issue of posting during peak periods might not work in ensuring that your content is successful.
2. If the “Best Time” Does Not Suit Your Audience
This is one point that needs to be made very clear. Audiences are never the same, and this means the prescribed “best times” might not yield the same results with your audience that they yield with audiences of other users.
This means that when your audience is not used to receiving their content during the prescribed “best time” they are most likely not going to see the videos.
The other reason that might not get you results even if you post your content during the “best time” is the reason that timelines differ. If your audience is from a timezone that is parallel to the timezone that you used to choose the “best time”.
This means that your audience might be asleep or inactive when you post your videos. This means that the video might not get the response that you are expecting. This makes it important to tailor the prescribed “best times”.
3. If Your Content Is Not Great
There is no substitute for good content on TikTok. If your content is below par, it is very difficult to get it to trend. Even if you post it at the perfect time, your audience is most likely going to ignore the content unless you make sure that your content is great.
The best thing that you can do to ensure that your content trends is to make sure that as much of your content is top tier. This means your content is creative and entertaining, and once you get to that level where your content is great, to ensure that you post your content on the “best times”.
Find the Best Time for You to Post on TikTok
Audiences differ, and this means that as a TikToker, you should try to tailor your schedule to your audience. The best way to do this is by:
1. Knowing Your Viewer’s Location
Your viewers’ location lets you know the timezones that your viewers are in. This means that you can easily use this knowledge to choose the best time to post on TikTok. If your audience is concentrated in Asia, you should ensure that the periods that you chose must be able to accommodate the fans in that part of the world. The same applies if your fans are from the United States.
2. Know When Your Audience Is Most Active
Knowing your viewers’ timezones is not enough. Just because they are awake does not necessarily mean that they are active on TikTok. Studying when your followers usually comment and interact with your videos will help you get an idea of the periods that your audience is active on TikTok. Once you master this information, you can use it to choose the best times to post your videos on TikTok.
3. Schedule Your Videos
Once you have established the location of your viewers and the times that they are most active, you should create a schedule based on that information. Creating a schedule allows your audience to follow you and to get a chance to view all the videos you post.
One thing about a schedule is that once you make it, you have to stick to it. If you continuously go against your schedule, it defeats the entire purpose of coming up with a schedule in the first place. Make sure that once you create a schedule, you follow it religiously.
4. Track and Measure How Your Videos Perform
Once you are done scheduling your top tier videos, what is left is the response from your audience. The response from your audience is the best way to track whether your timing strategy is working.
The best way to easily track how much traction your videos are getting is by using TikTok money calculators. Exolyt TikTok money calculator and Likigrama are some of the best tools to use to keep track of your engagement. We’ve already covered the Top 5 TikTok Money Calculators in a previous article in detail. These tools can give you a visual representation of the way the audience is reacting to your content.
5. Learn, Try, Repeat
The timing strategy might not work perfectly the first time, and the response might be terrible, but the beauty of TikTok is that you can sit down and restrategize. Once you feel that the results you obtained are not favorable, it is important to sit down and introspect. After reviewing where your strategy is faltering, get back, restrategize, and repeat.
The learn, try, and repeat cycle is bound to deliver results, regardless of how many cycles it takes. Once you eventually get to a point where you are satisfied with the number of engagements you are getting, stick to the strategy you are using. There is magic in consistency when it comes to TikTok.
Use Scheduling Tools
Sticking to a schedule is easier said than done, and you might falter along the way. The best way to avoid unintended diversion from your schedule is by using scheduling tools. There are dozens of scheduling tools out there and some of the best tools include :
SocialPilot is one of the best tools that you can use in managing your TikTok account. With a feature like TikTok reminder scheduling and a dozen other necessary tools when it comes to social media managing. It can easily contest as one of the best scheduling tools.
SocialPilot does not just allow you to manage your TikTok account, but it also has tools to monitor your posts’ progress.
SocialPilot is a bit pricey, but the efficiency that comes with the services is worth every penny.
Loomly, like SocialPilot, offers TikTok reminder scheduling, and amongst that also allows you to comprehensively monitor the progress your TikTok account is making.
The one thing that makes Loomly stand out is the fact that it suggests you topics to post on. Using data like date-related events, RSS feeds, and the trending topics, Loomly gives you a basic idea of what your next post could be about.
This is a very innovative feature that can ensure that your creative well will never run dry.
Like SocialPilot, Loomly is not free, but it is cheaper than SocialPilot. The pricing on Loomly is pretty good when we factor in the features that you will get. It is a pretty sweet deal.
3. TikTok Scheduler
This app is associated with TikTok and allows you to manage your TikTok account. It also allows you to post on your TikTok account directly from this app. The app allows you to easily schedule your posts and ensures you do not miss a deadline.
To top it all off, the TikTok scheduler is free! You won’t need to lose a dime to get this top-tier service.
Getting famous on TikTok is not easy, but doing the right thing can get you the fame in close to no time, and posting your videos during a period your audience is awake and active is the top priority. Ready to get famous? Figure out the “best times”, schedule your content, and watch your TikTok account flourish!