Social media popularity always pays off – That’s the digital era reality! With TikTok taking the social network scene by storm, getting famous on the platform can prove to be a very lucrative achievement! TikTok boasts of over 800 million active users, an active audience that can easily impact the fortunes of any business if that audience is utilized effectively.
The Scramble to TikTok Fame
Given the stakes here, it’s no surprise that many social influencers, businesses, and creators are dying for the spotlight on the platform. Now, building a following on TikTok is what essentially adds up to such fame and, like any other social platform, several practices will take you there. In this piece, we will dive into the intricate details of how to get famous on TikTok – fast!.
Pick an Awesome Handle and Profile Picture
Your handle is what your account will be called. Picking an awesome handle will go a long way in making it easy for other people to find your account.
Your handle should be unique to avoid users confusing your account with other accounts when they search for it. Making your handle short and comprehendible is also a very good idea, as people are less likely to forget it and they can easily search for it.
Make sure you take your time to decide on your handle. Also, avoid changing it once your account is established as that can confuse your following.
The profile picture is one thing that most people overlook and take for granted, but it is very important. You should pick a profile picture that has good quality. Blurry poor-quality pictures tend to give a bad reflection on your account.
Your profile picture should also be in line with the content that your account is putting out. This tends to give the impression that you are good at and serious about what you are doing. A good impression helps build a loyal audience which is integral to gaining TikTok fame.
Identify your Niche
Picking a niche is the first thing you need to do on your quest to get popular on TikTok. The best way to pick a niche is by identifying what you are passionate or knowledgeable about.
This will make it easier to create content. Picking a broad niche can also help in easing the content creation process as you will have a lot of topics to touch on. Hence, making your content less repetitive and less bland.
As of 2020, the niches that are doing very well are visual-based, ones that produce content that is popular with a younger audience. Some of the popular niches on TikTok include dancing, lip-synching, comedy, baking, skits, pranks, jokes, and cooking.
If you are passionate about any of these trending niche, picking it might be a good idea since there is already a huge audience interested in content related to these niches.
This might make it easy for you to gain a solid audience but a larger audience might also mean that there is a lot of competition in that niche. You should take your time when choosing a niche to make it easy for you to grow your account.
Review Your Competition
Once you have decided on a niche, you need to go through what your competition is producing. You should look through your competition profiles thoroughly, observing what makes them popular.
The Type Of Content Your Competition Produces Is Often A Reflection Of What The Audience In Your Given Niche Wants To See
This is important as you are most likely going to be targeting the same audience. Once you have this information, you can then use it as a flexible benchmark in producing your videos.
You should also check the numbers of some of the people producing videos related to your chosen niche, also their number of likes and views. This will give you a basic idea of how popular your chosen niche is. Be sure to also look at the number of followers on those accounts to ensure that you can easily calculate how profitable your niche can be.
Unique and creative content is the best thing that can rocket you to TikTok stardom. Regardless of the niche that you have chosen, creating good content, and knowing how to get it to reach a bigger audience, is the backbone of TikTok success. Here are some of the few things that can help get your videos viral and also build an audience.
Be Creative and Unique
There is a lot of competition on TikTok, and one way you can stand out is by making content that is not just unique but also creative.
Try To Come Up With Content That Is Unique To You Alone
This means that viewers who are interested in that content will have nowhere else to go to get that type of content but only your account.
This helps in creating loyal followership which is the one thing you need if you want to get famous on TikTok fast. As much as you try to be creative, it is also important that your videos stay within the TikTok guidelines, or your account might get suspended or, worse, permanently closed.
Appearance Is Everything
Appearance is very important when it comes to how people will relate to your content. If you look at the popular TikTokers, you can easily see how much effort they put in their appearance.
Your Dressing Should Be In Line With The Content Of The Video
Dressing in the trending clothes can help in getting your videos viral. TikTok has a young audience hence dressing in a way that relates to Gen Z will go a long way in easily relating to the audience.
People tend to ignore this, but the background on your videos tends to be a very important factor in determining whether your video will go viral or not.
Your Background Should Be In Line With The Content Of The Video
Having a cluttered and noisy background might end up diverting attention from the video. It might also be a good idea to use a green screen if possible so that you create the perfect custom background for your video.
Keep Your Videos Short and Entertaining
Unlike YouTube videos, TikTok videos are very short, with most TikTok videos being just about 15 seconds long. You can, however, make one which is up to 60 seconds long. Focus on creating videos that are short but qualitative in both content and production quality.
Like, Follow, and Comment
These three are essential steps, especially when your account is still in its infancy. Following other people will help you create connections on the platform. Connections are helpful as they are most likely going to view and engage with your videos.
As your connections grow, so will your viewership and also your fame. Liking, sharing, and commenting on other people’s videos can also get you, followers, and viewers. Your comments should be creative and catchy to make them easily noticeable.
Make as many creative comments as possible. Also, you need to ensure that they are within the TikTok guidelines to avoid suspension of your account.
Capitalize on popular trends
The easiest way to get your video trend on TikTok is to capitalize on popular trends. TikTok lists trends that are popular and, all you have to do is create content that is molded around these trends. Once again, try to keep your content in line with both your niche and TikTok guidelines.
Here’s what you can do to boost your following riding on popular trends:
The easiest way to also make your videos trend is to use hashtags.
The power of the hashtag on TikTok cannot be stressed enough.
People Search Content Linked To Specific Hashtags, And If You Use Hashtags, You Stand A Higher Chance Of Being Discovered
However, as much as hashtags are important, using more than 5 in one post can have the opposite effect. Rather, keeping your hashtags between 3 to 5 per post is ideal.
You should also ensure that you create content that relates to the popular hashtags during that time.
Participate in Challenges
One of the easiest ways you can reach a larger audience on TikTok is by participating in challenges. Dozens of challenges are posted on TikTok every day.
Participating In A Challenge Can Make You Famous On Tiktok Overnight
As much as it is important to participate in all challenges and use hashtags, you should also exercise some quality control. Creating mediocre videos just to participate in challenges will not do you any good.
If you do not have considerably good content, there is no harm in taking a chill pill and waiting for the next popular challenge or hashtag.
Posting Regularly Would Result In Your Account Constantly Appearing On People’s Timelines, And This Means Your Videos Stand A Bigger Chance Of Blowing Up
You should note that as much as it is important to post regularly, always make sure each video is up to your standards and is fresh in its own way to avoid flooding people’s timelines with trashy content.
Posting below par content will do nothing but push people away from your account, especially if you’re constantly posting subpar videos.
Create a Posting Schedule
Scheduling your content is one of the best ways to ensure that your videos get a maximum number of views. Randomly posting videos will not do your content any good, as your videos will most likely sink in the sea of videos that are on TikTok.
Maintaining A Schedule Means Your Followers Know When You Post And Can Easily Tune In
Collaboration is an age-old technique to grow a fanbase, used by just about every performer or content creator out there! This technique can work wonders for you as there are always fans loyal to one particular individual who would be quick to follow you once they see you two (or three, or more…) together!
Creating Content With Other Tiktokers
There are always hundreds, if not thousands, of TikTokers that are creating content in any particular niche. Collaborating with them will help you create better videos, and you can also simultaneously tap into your collaborator’s viewership to increase yours.
Collaborations do not just have to be with TikTokers that are more popular than you. Rather, any creator that you feel you can collaborate easily to create top-tier content is okay, as long as their brand fits well together with yours.
Getting a collaboration from a popular TikToker is not easy and, in some instances, might require you to pay.
The Best Way To Get A Collaboration From A Popular Tiktoker Is To Build A Relationship With Them
The easiest way to do this is by consistently commenting on their posts positively and also sharing and liking their posts.
If the collaborations require you to pay, it might not be a bad thing as these collaborations can be very important in making you famous. Spend a little bit if you have to!
Market Your Account
Getting famous on TikTok is rarely a binary process, and some of the popular people on TikTok are not that talented but still command a huge following.
Wondering how? The answer is easy. They probably used influencer marketing. Influencer marketing is one of the easiest ways to become famous on TikTok. Although it comes at a price, it works!
With influencer marketing, you just pay people who already have a huge following to endorse, like, and comment on your videos. This means that their following will get a chance to see your videos and this way, you can easily tap into the influencer’s huge audience.
Choosing the Perfect Influencer
Influence Marketing only works if you choose the right influencer. Take your time when choosing an influencer because if you just rush into it, you might end up wasting your money.
The marketing influencer you choose must be in the same niche as you or in a niche that is somehow related to your niche. This helps you reach a target audience that is already interested in the content you are producing and increases your chances of growing your following.
Influencer marketing can only get you followers, but it cannot keep them for you. Good content is what keeps followers.
It is important to keep producing top tier content even if you have an influencer. This helps to keep all those fresh followers engaged.
If you in a hurry to get famous and you have money to spare, you can always invest in TikTok ads. Starting at 10 dollars per 1000 views, with a good budget, you can get a huge number of views on your videos.
The advertising on TikTok is not as developed as that on other social media platforms, but this might be an advantage as most people are not using it. In the end, fewer ads are flying around the platform.
Setting up the TikTok ad account is very easy. You will have to select between three options; Ads, Campaigns, and Ad groups. You also have to select the country you are billing from. This is because almost all the countries in the world have access to this feature.
Aim to Get Your Videos on the “For You” Page
When you open TikTok, there is a seamless page showing videos that you might like based on your preferences and the popularity of the videos. Getting on the “For You” page is free advertising as it will help your video reach quite a huge audience. There are quite a few things you can do to get there such, as using hashtags, using trending music, and participating in challenges.
“For You” videos are chosen based on someone’s favorite type of content. This means you do not need to move away from your chosen niche, rather, creating good content in your niche will get you on people’s interest in that niche’s “For You” pages.
Crosspost on Other Social Media Networks
If you already have a significant following on other social media networks, then crossposting your TikTok videos is a very good idea. Crossposting will allow people that already like the content you post on either your Youtube account, Instagram account, or Facebook account to also get a chance to view the content you are posting on TikTok.
TikTok has a share option that easily allows you to share your videos with other sites, making it very easy to divert your followers from your other social platforms to your TikTok profile.
Getting famous on TikTok is not exactly an easy task, but it’s also not a complex challenge. All it takes is some hard work and dedication. Especially when it comes to content creation.
You might need to get out of your comfort zone a bit to keep your audience attentive, but it’s all part of the fun. Also, I cannot emphasize enough how creating good quality content consistently is key to your quest of getting famous on TikTok.
Remember to set realistic goals for yourself. This will help you evaluate your progress while alleviating stress as you can better appreciate how far you’ve come. Also, avoid working under pressure as this can interfere with the creative process and will result in you creating substandard content. Good luck!